The Boulevard Play Café (“we,” “our,” “us”) values your privacy and is committed to protecting the personal information of our customers, visitors, and members. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile applications, forms, or visit our café.

 

By using our website or services, you agree to the terms of this Privacy Policy.

​

 

Information We Collect

​

We may collect the following categories of information:

​

• Personal Identifiers: Name, email, phone number, address, and account login information.

• Child Information: Names, ages, birthdates, photos, and emergency contacts (when provided by a parent/guardian for booking or waiver purposes).

• Payment & Transaction Information: Credit/debit card details, billing address, purchase history. (Note: Payment processing is handled by third-party processors; we do not store full card details.)

• Booking & Membership Information: Reservations, membership status, event/party registrations, class attendance, loyalty/reward activity.

• Communications: Emails, texts, or other interactions with us.

• Technical Data: IP address, browser type, cookies, device information, and website usage analytics.

• In-Café Monitoring: Video surveillance for safety and security purposes.

​

​

How We Use Your Information

​

We use information for:

​

• Processing bookings, memberships, purchases, and event registrations

• Sending newsletters, promotional offers, and construction/operational updates

• Delivering SMS/text and email marketing messages (with your consent)

• Providing loyalty and rewards programs

• Managing waivers, safety records, and incident reports

• Improving our services, website, and customer experience

• Complying with legal, regulatory, and safety obligations

​

​

Marketing & Communications

​

• Email: By providing your email, you agree to receive promotional and operational updates. You may unsubscribe at any time using the link in the message.

• SMS/Text: By providing your phone number, you consent to receive text messages about bookings, promotions, and café updates. Reply “STOP” to opt out. Standard messaging rates may apply.

• Targeted Promotions: We may use aggregated or anonymized data for marketing insights.

​

​

Sharing of Information

​

We do not sell personal information. We may share information with:

​

• Service Providers: Website hosts (Wix), payment processors, email/text marketing platforms, booking software, and loyalty program providers.

• Legal & Safety: Law enforcement, regulators, or other parties when required by law or to protect our rights, property, or safety.

• Business Transfers: If we merge, sell, or restructure our business, personal information may be transferred.

​

​

In-Café Privacy & Safety

​

• Video Surveillance: Security cameras may monitor entrances, play areas, and the café for safety and loss prevention.

• Wi-Fi: If you use guest Wi-Fi, limited network activity may be logged for security.

• Incident Reports: Injuries, accidents, or safety issues are documented and stored internally.

​

​

Cookies & Tracking

​

We use cookies and similar technologies to:

​

• Operate and secure our website

• Analyze traffic and usage patterns

• Support advertising and marketing campaigns

 

You can disable cookies in your browser, but some features may not work.

​

​

Data Security

​

We use administrative, technical, and physical safeguards to protect your information. However, no system is completely secure.

​

​

Data Retention

​

We retain personal information only as long as necessary to fulfill the purposes described in this policy, or as required by law (e.g., tax, safety, or legal obligations).

​

​

Your Rights

 

Depending on your location, you may have rights to:

​

• Access, update, or delete your personal information

• Opt out of marketing communications

• Request restrictions on how your data is used

 

Requests can be made using the contact details below.

​

​

Children’s Privacy

​

• Our services are intended for parents and guardians.

• We do not knowingly collect information from children under 13 without parental consent.

• All child-related information (e.g., waivers, birthday registrations) must be submitted by a parent or legal guardian.

​

​

Liability Waivers & Onsite Rules

​

• Entry to our play café requires completion of a liability waiver by a parent or guardian.

• Customers are responsible for supervising their children unless otherwise stated.

• Socks are required in play areas.

• We are not liable for personal belongings lost, stolen, or damaged on the premises.

​

​

Updates to This Policy

​

We may update this Privacy Policy at any time. Changes will be posted on this page with the new “Effective Date.”

​

​

Contact Us

​

If you have questions about this Privacy Policy, please contact us:

​

The Boulevard Play Café
100 US-9 North Manalapan, NJ 07726
admin@theboulevardplaycafe.com
(732) 801-2000